# Promotional Tools

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The purpose of the **Promotional Tools** on the daGama platform is to help businesses get the most out of their advertising spend by focusing on a **target audience** that is most likely to be interested in their goods or services. We utilize a recommendation mechanism to accomplish this.

### **Boost system**

Businesses can increase their **visibility** and **reach** potential **customers** with the use of the Boost system. Companies who purchase a Boost stand out from the competition and maximize their influence in the marketplace. They can also increase engagement and attract more customers who are near their goods or services for a predetermined period.

### **Virtual Events**&#x20;

DaGama offers businesses the chance to **create engaging events** by guiding clients through various tasks across multiple locations. Here's a brief overview of how to set up a virtual event:

1\. **Event creation**: Businesses can create virtual events on the daGama app, specifying event details like date, time, description, category, and other necessary information.

2\. **Adding tasks**: Companies can provide their clients with a list of tasks to complete at the event, such as visiting specific locations, purchasing goods, taking pictures, or posting on social media.

3\. **Adding establishments**: Businesses can offer their customers a variety of places to visit, each with its own set of tasks and rewards.

4\. **Event publication**: Following publication, events are made available on the daGama app, where customers may register, view participating establishments, and access task lists.

5\. **Task completion**: Through the daGama app, clients may monitor their progress, visit venues, and finish assignments all while attending the event.

6\. **Receiving rewards**: Clients receive tokens, discounts, bonuses, or exclusive deals from the business after completing all activities.<br>

### **Reviewer’s Evaluation**

By concentrating on client-related aspects like **establishment design** and **service quality**, the reviewer ordering service seeks to give businesses an unbiased quality check. This is how it works:

1\. **App for verification**: Businesses request a quality service check by providing necessary information and verification goals.

2\. **Initiation**: An anonymous reviewer conducts a thorough check at the establishment.

3\. **Inspection**: The reviewer assesses various aspects like design, service quality, and overall service level.

4\. **Report delivery**: Upon completion, the reviewer provides a detailed report of the check results.

Regular reviewer engagements offer business owners **impartial feedback**, fostering trust within the DaGama community. The memorability of the event is increased for clients through immersive interactions with a variety of establishments and tasks. Additionally, businesses gain audience exposure and access valuable data for **analyzing consumer behavior** and optimizing future marketing strategies.

### **Targeting**

Targeting systems allow businesses in the hospitality industry, including restaurants, hotels, and other venues, to tailor their recommendations and services **based on specific customer preferences**, behaviors, and demographics. By analyzing data such as past purchase history, browsing patterns, location information, and user feedback, these businesses can create **personalized experiences** for their customers.

### Special offers feed

In the app's Special Offers Section, businesses can **highlight exclusive combos**, tailored discounts, packages, and perks designed specifically for travelers. By leveraging this feature, businesses can drive sales through promotions. Moreover, travelers benefit from **accessing unique offers** that enhance their overall experience while saving on expenses during their journeys. Overall, the Special Offers Section presents a win-win opportunity for both businesses and travelers, creating a **dynamic platform for promoting** and **discovering value-added services** within the realm of travel recommendations.


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